Audi Denies China JV Merger, Backs Dual-Partner Strategy with FAW and SAIC
Audi plans to launch eight new models in China this year, including the Audi Q5L, A6L, A6L e-tron, and new products under the AUDI brand such as the E7X.
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Audi plans to launch eight new models in China this year, including the Audi Q5L, A6L, A6L e-tron, and new products under the AUDI brand such as the E7X.
The move comes as domestic NEV brands intensify competition and traditional luxury players face structural pressure in China.
The price easing reflects mounting sales pressure on traditional luxury brands. In 2025, Audi’s sales declined 5% year on year, while Mercedes-Benz and BMW fell 19% and 12.5%, respectively.
Joint ventures in China’s automotive market face challenges, adapting to local EV strategies while seeing declining market shares.
China’s used-car transaction volume reached 896,000 units in December, down 9% year-on-year and 2.7% month-on-month.
LandRoads’ report reveals stable NEV brand rankings, highlighting gains for mid-tier brands and evolving consumer perceptions.
Momenta and Grab will explore introducing Momenta’s autonomous driving technology into Southeast Asian markets.
December saw diverse new electric vehicle filings in China, with notable models from Nissan, Audi, and BYD.
ChinaEV Home followed the crowds and conducted extensive field interviews at Auto Guangzhou 2025 to understand why visitors flocked to full-size family-oriented SUVs.
Multiple well-known automotive social media accounts have been shut down or penalized for publishing defamatory content, spreading false information, and fabricating sales data, according to authorities.