China NEV Price Cuts Average 13.5% in Feb as Auto Price War Cools
China’s passenger vehicle price war, which has lasted nearly two years, is showing signs of easing at the start of 2026.
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China’s passenger vehicle price war, which has lasted nearly two years, is showing signs of easing at the start of 2026.
The price easing reflects mounting sales pressure on traditional luxury brands. In 2025, Audi’s sales declined 5% year on year, while Mercedes-Benz and BMW fell 19% and 12.5%, respectively.
The draft would require subsidized EVs to be assembled in the EU, with at least 70% of components sourced locally, excluding batteries. The threshold remains under discussion.
Despite softer overall sales, Mercedes-Benz remains strong in China’s high-end segments
Mercedes-Benz will introduce more than 15 new and refreshed models to the Chinese market, spanning multiple powertrain types and covering its full product portfolio.
The shutdown applies only to Porsche-owned premium charging stations, while dealer chargers, destination charging, and third-party networks will remain accessible.
Momenta and Grab will explore introducing Momenta’s autonomous driving technology into Southeast Asian markets.
Wagener’s signature works include iconic models such as the SLR McLaren, as well as highly influential generations like the W176 A-Class and the W222 S-Class.
Powered by Mercedes’ in-house MB.OS architecture, the first batch of test Robotaxis are scheduled to enter commercial operation in Abu Dhabi in 2026, with further expansion to additional global markets.
BYD officially entered the Korean market in January this year, with its first model — the Atto 3— starting at 31.5 million KRW before subsidies.