The BMW Brilliance Lida Plant has reached a pivotal milestone—the first domestically produced BMW “Neue Klasse” model has officially rolled off the production line, entering comprehensive testing with an expected launch next year. This marks a new phase in BMW’s localized production in China.
The “Neue Klasse” holds profound significance for BMW. It is neither a single model nor merely an electric transition, but represents the brand’s core technological architecture for the next decade. Over the next two years, six BMW Neue Klasse models will debut globally, expanding consumer choices. Among them, the iX3L, tailored exclusively for the Chinese market, has drawn particular attention. First unveiled at April’s Shanghai Auto Show, the iX3L is slated to enter mass production in 2026, featuring a completely redesigned exterior and interior.
Notably, BMW will also launch a long-wheelbase version of the iX3L specifically for Chinese consumers, to be produced at the Shenyang plant starting next year.
To ensure product competitiveness, BMW has ramped up R&D investments, with 2024 expenditures hitting €9.1 billion. This fuels groundbreaking technologies for the Neue Klasse lineup, the new electronic and electrical architecture, combined with the BMW driving super brain, panoramic iDrive interaction system, and large cylindrical battery structure, three core technologies, provide a more intelligent experience for the New Era models.
These innovations are already bearing fruit. The Neue Klasse concept showcased at April’s Shanghai Auto Show featured a next-gen intelligent driving system, hinting at its technological prowess.
According to BMW’s global plan, by 2027, BMW will launch more than 40 new models, covering a variety of power forms. Neue Klasse technology will gradually permeate all product segments, with the first production model iX3 set for debut at September’s Munich Motor Show.
As BMW’s Neue Klasse era unfolds, its potential to redefine automotive innovation remains highly anticipated.
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