On August 14 (local time), NIO’s Firefly officially launched European deliveries, debuting first in Norway and the Netherlands.
Pricing starts at 279,900 NOK (approx. ¥195,500/$27,227) in Norway and 29,900 EUR ($34,936) in the Netherlands.
This marks Firefly’s global expansion launch and signifies a new phase for NIO’s multi-brand strategy.
Firefly premiered in China on April 19, with first deliveries starting April 29. The sub-4-month transition from domestic to European delivery sets NIO’s fastest overseas expansion record.
Targeting MINI and Smart’s segment, Firefly features class-leading safety including nine airbags, a high-strength hybrid steel-aluminum body (83.4%), and 14-speaker audio – catering directly to European demands for safety and premium quality.
To date, NIO’s Firefly has delivered over 10,000 units globally. The milestone 10,000th delivery was achieved on July 26—just 99 days after launch.
Accelerating global expansion through its national master distributor model, Firefly plans entry into six new markets this year: Belgium, Denmark, Austria, Hungary, Portugal, and Greece, with additional markets targeted before year-end.
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