Xiaomi Auto Tops 30,000 Deliveries Again in August, 2025 Sales Expected to Reach 420,000

By the end of August, Xiaomi Auto had delivered more than 330,000 vehicles in total, with full-year deliveries now projected to reach 420,000 units.

On September 1, Xiaomi Auto announced its latest sales figures, reporting that deliveries in August once again exceeded 30,000 units. This marks the second consecutive month above the 30,000 threshold, following July.

Xiaomi Auto vehicles with a promotional message highlighting over 30,000 units delivered in August, featuring three models: a green SUV, a yellow sports car, and a blue sedan.
Xiaomi Auto’s delivery figures for August

By the end of August, Xiaomi Auto had delivered more than 330,000 vehicles cumulatively, putting it just shy of the 350,000-unit full-year target set by CEO Lei Jun at the beginning of the year.

Monthly Data Analysis

Xiaomi Monthly Sales Data 2025

Month Value MoM Change(%)
Jan 22,897
Feb 23,728 +3.63%
Mar 29,244 +23.25%
Apr 28,585 -2.25%
May 28,013 -2.00%
Jun 28,336 +1.15%
Jul 30,452 +7.47%
Aug 30,000 -1.48%

Among specific models, the company’s debut vehicle, the Xiaomi SU7, remains the sales mainstay. According to data from the China Passenger Car Association, retail sales of the SU7 reached 24,410 units in July.

A sleek Xiaomi SU7 electric vehicle parked on a scenic road with mountains in the background at sunset.
Xiaomi SU7

The SU7 Ultra crossed the 10,000-unit mark just four months after its launch and secured the top spot from January to July 2025 among sedans and EVs priced above RMB 500,000 ($69,600).

Sales rankings of EVs priced above 500,000 RMB in China from January to July 2025
Sales rankings of EVs priced above 500,000 RMB in China from January to July 2025

Meanwhile, the YU7, launched at the end of June this year, received 200,000 pre-orders within three minutes of opening sales, with locked-in orders surpassing 240,000 units within 18 hours.

A Xiaomi YU7 electric vehicle displayed in a showroom, with two people discussing in the background and a scenic image on the wall.
Xiaomi YU7

Supply chain sources indicate that Xiaomi Auto is confident in meeting its expanded 2025 delivery target of 420,000 units—20% higher than Lei Jun’s original goal. Of this, the company’s Beijing Yizhuang Phase I plant is expected to contribute 340,000 units of capacity, while Phase II is projected to add another 80,000 once operational.

Financial results also underscore the rapid scale-up of the auto business. According to Xiaomi Group’s Q2 2025 earnings report, auto revenue reached RMB 20.6 billion ($2.87 billion), up 232% year-on-year, accounting for 96.7% of total revenue from new businesses.

A yellow Xiaomi SU7 Ultra sports sedan parked in an empty lot, showcasing its sleek design and distinctive racing stripes.
Xiaomi SU7 Ultra

Although the division still posted a net loss of RMB 300 million ($41.8 million) in the second quarter, this represents a significant improvement from the RMB 1.8 billion ($250.7 million) loss in the same period of 2024.

Market consensus now expects Xiaomi Auto to achieve quarterly profitability in the second half of this year.

At the earnings call, Group President Lu Weibing reiterated that the company’s overseas expansion plan for 2027 remains unchanged, with preparations accelerating.


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