Since its official launch on February 27, 2025, the Xiaomi SU7 Ultra reached its annual sales target of 10,000 units in less than five months, leading the high-end BEV sales ranking.
On August 18, Yiche released sales rankings for battery electric vehicles (BEVs) and sedans priced above RMB 500,000 ($68,400) in China from January to July 2025.
Terminal sales data show that the top three models in the BEV segment were the Xiaomi SU7 Ultra, Li Auto MEGA, and NIO ET9.
| Rank | Model | Price Range (¥) | Sales (Units) | YoY Change |
|---|---|---|---|---|
| 1 | Xiaomi SU7 Ultra | 529,900–629,900 | 12,618 | — |
| 2 | Li MEGA | 529,800–559,800 | 9,144 | +33.3% |
| 3 | NIO ET9 | 788,000–808,000 | 2,305 | — |
| 4 | Porsche Macan EV | 598,000–968,000 | 853 | — |
| 5 | Lotus Eletre | 548,000–1,018,000 | 784 | +49.0% |
| 6 | Lotus Emeya | 528,000–1,080,000 | 633 | — |
| 7 | BMW i7 | 949,000–1,899,000 | 620 | -6.8% |
| 8 | BMW iX | 749,000–1,009,000 | 560 | -56.5% |
| 9 | Porsche Taycan | 918,000–1,998,000 | 509 | -65.4% |
| 10 | Tesla Model X | 729,000–824,900 | 498 | -46.8% |
| 11 | VOYAH U7 | 628,000–708,000 | 416 | — |
| 12 | Volvo EM90 | 818,000 | 284 | -73.6% |
| 13 | Mercedes EQS | 881,000–1,339,000 | 213 | -66.0% |
| 14 | Mercedes EQS SUV | 910,500–1,105,000 | 206 | -27.2% |
| 15 | BMW i5 (import) | 639,900 | 141 | +90.5% |
| 16 | Tesla Model S | 689,000–849,700 | 95 | -51.8% |
| 17 | VOYAH U9 | 1,680,000 | 87 | — |
| 18 | Mercedes EQS AMG | 1,566,000 | 86 | +72.0% |
| 19 | Audi e-tron | 548,000–648,800 | 75 | -66.2% |
| 20 | Mercedes EQE AMG | 862,000 | 63 | 0.0% |
| 21 | Audi RS e-tron GT | 1,247,800 | 47 | -32.9% |
| 22 | Mercedes G-Class EV | 2,170,000 | 44 | — |
| 23 | Hongqi E-HS9 | 589,800–778,800 | 30 | -73.2% |
| 24 | IM L7 | 5,750,000 | 28 | -55.6% |
| 25 | M-Hunter 917 | 637,700–1,090,000 | 8 | -65.2% |
| 26 | Zeekr 001 FR | 769,000 | 8 | -95.1% |
| 27 | HiPhi Z | 510,000–630,000 | 7 | -93.6% |
| 28 | HiPhi X | 570,000–620,000 | 5 | -86.5% |
| 29 | Mercedes EQS SUV (import) | 1,599,000–1,915,000 | 5 | +66.7% |
| 30 | Baojun SSR | 1,286,000–1,686,000 | 4 | -82.6% |
| 31 | Yipeng S800 | 708,000–1,018,000 | 2 | — |
| 32 | Maserati Grecale Folgore | 898,800 | 1 | — |
| 33 | Mercedes EQE SUV AMG | 863,400 | 1 | — |
| Source: yiche.com | ||||
The Xiaomi SU7 Ultra claimed the top spot with 12,618 units sold. Notably, since its official launch on February 27, 2025, the SU7 Ultra reached its annual sales target of 10,000 units in under five months.
Following closely was the Li Auto MEGA, which sold 9,144 units, up 33.3% year-on-year (YoY). Positioned as an RMB 530,000–560,000 ($72,400–76,400) pure electric MPV, it targets the family vehicle segment.
The NIO ET9 ranked third with 2,305 units sold. Despite a unit price approaching RMB 800,000 ($109,400), sales remained steady, reflecting growing acceptance in the high-end market.
Interestingly, the Porsche Macan BEV ranked just behind the ET9, but with a much wider gap in sales, totaling only 853 units. Additionally, the Tesla Model X dropped to tenth place, down 46.8% from the previous year.
In the meantime, certain models from traditional luxury brands have also seen noticeable sales boosts. For instance, the BMW i5 sold 141 units, representing a 90.5% YoY increase.
Aside from the leading models from emerging EV brands, vehicles such as the ZEEKR 001 FR and HiPhi Z/X barely made it onto the ranking, with each recording single-digit sales.
Notably, even when considering all sedans above $68,400 regardless of drivetrain, the Xiaomi SU7 Ultra maintains the top spot.
| Rank | Model | MSRP (10k ¥) | Sales (Units) | YoY Change |
|---|---|---|---|---|
| 01 | Xiaomi SU7 Ultra | 56.99–62.99 | 12,618 | — |
| 02 | Porsche Panamera | 112.70–247.60 | 6,784 | -20.2% |
| 03 | Mercedes-Benz S-Class | 96.26–204.27 | 6,690 | -29.1% |
| 04 | Li Auto L9 | 42.98–45.98 | 5,123 | -17.3% |
| 05 | BMW 7 Series | 91.90–120.80 | 5,217 | -19.1% |
| 06 | Li Auto Mega (MPV) | 55.98–60.98 | 4,981 | +291.1% |
| 07 | Mercedes-Benz E-Class | 44.01–65.87 | 4,738 | -28.4% |
| 08 | NIO ES8 | 52.60–65.50 | 3,055 | — |
| 09 | BYD Yangwang U9 | 96.80–128.60 | 2,947 | +45.0% |
| 10 | Porsche 911 GT | 122.30–247.50 | 1,841 | — |
| 11 | BMW X5 | 61.20–80.00 | 1,384 | -7.1% |
| 12 | Mercedes-Benz GLE | 69.98–88.98 | 1,067 | +15.4% |
| 13 | Lotus EMeya | 52.80–100.80 | 633 | +1.7% |
| 14 | BMW 7Li | 94.90–120.80 | 620 | -0.6% |
| 15 | Hongqi S800 | 100.00–101.80 | 554 | — |
| 16 | Porsche Taycan | 81.90–199.80 | 509 | -65.4% |
| 17 | BMW M3 | 86.39–91.30 | 432 | -20.6% |
| 18 | NIO ET7 | 52.80–70.80 | 418 | — |
| 19 | Hongqi E-HS9 | 279.30–377.40 | 322 | -47.6% |
| 20 | Mercedes-Benz C63 AMG | 81.52–70.87 | 286 | -29.4% |
| 21 | Mercedes-Benz EQS | 88.10–133.90 | 213 | -66.0% |
| 22 | Lexus LS | 88.50–120.00 | 207 | -43.6% |
| 23 | Hongqi H9 | 140.00–170.00 | 157 | — |
| 24 | BMW i5 (Import) | 63.99–95.00 | 141 | +90.5% |
| 25 | Porsche Panamera E-Hybrid | 128.20–280.20 | 141 | -73.5% |
| 26 | Audi RS6 | 145.68–167.96 | 138 | +76.9% |
| 27 | BMW 8 Series | 97.80–120.80 | 136 | -63.9% |
| 28 | Audi RS5 | 85.28–87.48 | 133 | -54.5% |
| 29 | Hongqi E-HS9 BEV | 130.00–306.40 | 128 | +146.2% |
| 30 | Audi RS4 | 82.80–83.00 | 123 | -40.3% |
| 31 | Tesla Model S | 68.49–81.49 | 95 | -51.8% |
| 32 | Audi RSQ8 | 83.18–70.73 | 90 | -51.6% |
| 33 | Mercedes-Benz EQS AMG | 156.60 | 86 | +72.0% |
| 34 | Mercedes-Benz GLS Maybach | 130.83 | 78 | -92.4% |
| 35 | Cadillac CT6 | 503.00–577.00 | 72 | -29.4% |
| 36 | BMW M5 | 146.80 | 66 | — |
| 37 | Mercedes-Benz EQE AMG | 80.00 | 63 | — |
| 38 | Audi RS7 | 146.88 | 60 | -15.5% |
| 39 | Audi e-tron GT | 124.78 | 57 | -32.9% |
| 40 | Maserati Ghibli | 85.80–98.80 | 55 | -54.8% |
| 41 | Hongqi L | 718.00–758.00 | 28 | +250.0% |
| 42 | Mercedes-Benz S-Class AMG | 267.48 | 28 | — |
| 43 | Audi S6 | 85.88 | 20 | +53.8% |
| 44 | Mercedes-Maybach EQS | 201.60 | 18 | -95.9% |
| 45 | Mercedes-Benz S63 AMG | 307.88 | 14 | — |
| 46 | Hyundai Genesis G90 | 69.88–119.00 | 14 | -64.1% |
| 47 | Hongqi E-HS9 | 847.00–896.00 | 12 | -72.1% |
| 48 | Mercedes-Benz AMG GLC | 119.18 | 10 | +66.7% |
| 49 | Zeekr 001 FR | 76.90 | 8 | -95.1% |
| 50 | HiPhi Z | 51.00–63.00 | 6 | -93.6% |
| 51 | Audi S7 | 103.28 | 6 | -40.0% |
| 52 | Audi S8 | 207.68 | 4 | — |
| 53 | BMW i7 | 181.90 | 1 | -92.9% |
| Source: yiche.com | ||||
Meanwhile, the Porsche Panamera and Mercedes-Benz S-Class follow in second and third place with 6,784 and 6,690 units sold, respectively, both experiencing more than a 20% YoY decline.
Notably, the Mercedes-Benz E-Class plug-in hybrid sold 4,920 units, marking a 291.1% YoY increase and making it the fastest-growing model in this ranking. This performance highlights its competitiveness in the mid-to-large luxury sedan segment.
Overall, the market shows a “dual-track” trend between high-end BEVs and luxury sedans. On one hand, domestic premium EVs maintain growth through technologies and feature offerings; on the other hand, traditional luxury brands pursue sales growth via new energy and plug-in hybrid models.
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