XPeng Expands Into Five European Markets in Global Push

XPeng Motors’ overseas business is showing rapid growth momentum.

On September 26, XPeng Motors officially announced its entry into five European markets: Switzerland, Austria, Hungary, Slovenia, and Croatia, marking a leapfrog upgrade in its European strategic layout.

A crowded event space showcasing a new XPeng electric vehicle with its doors open, chandeliers hanging from the ceiling, and attendees engaging with the car. — XPeng Motors enters European market

XPeng has adopted flexible and diverse cooperation strategies for this expansion.

In Switzerland, XPeng has entered an official partnership with Hedin Group, a leading European mobility service provider. The two parties plan to sequentially launch the 2025 XPeng G6 and 2025 XPeng G9 in Switzerland, with the XPeng P7+ scheduled to hit the market in the first half of 2026.

In Austria, XPeng is replicating its proven successful authorized dealer model from Germany. Initial sales outlets will cover key cities including Vienna, Salzburg, Graz, and Klagenfurt.

Operations in Hungary, Slovenia, and Croatia will be managed by a joint venture established by the AutoWallis Group and the Salvador Caetano Group.

A worker in a gray and black uniform carefully cleans the surface of a silver car in a modern automotive factory, with bright overhead lighting and equipment visible in the background. — XPeng Motors’ first European localized production project has officially commenced at the Magna Steyr factory in Graz, Austria.

XPeng Motors is currently accelerating the construction of its sales and service network in Europe.

It is projected that by the end of 2025, XPeng will have established 8 to 10 sales outlets in Switzerland, with plans to add another 10 to 20 in 2026. In Austria, XPeng plans to expand to 10 outlets by the end of 2025, increasing to 20 in 2026.

To enhance interaction with European users, XPeng will simultaneously launch pop-up stores in Budapest, Ljubljana, and Zagreb this autumn, prominently showcasing star models like the 2025 XPeng G6 and G9.

An indoor event showcasing XPeng Motors, featuring a digital display highlighting their branding and vehicle models, with attendees engaged in conversation in a vibrant, illuminated setting. — XPeng Motors enters European market

XPeng Motors’ overseas business is showing rapid growth momentum.

Official data shows that from January to August 2025, XPeng’s deliveries in international markets, including Hong Kong, Macao, and Taiwan, exceeded 24,702 units, representing a year-on-year increase of over 137%.

In the European market, XPeng ranks as the top-selling Chinese brand in the mid-to-high-end pure electric vehicle segment. Furthermore, the XPeng G9 has become the sales champion in the European mid-to-high-end, mid-to-large-sized Chinese brand pure electric SUV segment.