Porsche to Cut China Dealers by 30% to 80 This Year

Porsche delivered 41,938 vehicles in the Chinese market in 2025, a significant year-on-year decrease of 26%.

Porsche China CEO Alexander Pollich recently stated that Porsche’s number of dealerships in the Chinese market has been reduced from 150 to 114 in 2025, with a target to further reduce to 80 by 2026.

He also mentioned that by the end of this decade, Porsche will add two new internal combustion engine (ICE) and plug-in hybrid (PHEV) models, including Class B and Class D SUVs in both ICE and PHEV versions. Furthermore, Porsche currently has no plans for local production in China.

In fact, signs of Porsche’s plan to reduce its dealership network emerged earlier. In mid-December 2025, news surfaced about the closure of the Zhengzhou Zhongyuan Porsche Centre in Henan province.

Subsequently, the Dong’an Holding Group Co., Ltd., behind this dealership, issued an announcement stating: starting from December 26, 2025, the Zhengzhou Zhongyuan Porsche, Guiyang Mengguan Porsche, and Zhengzhou Dongjin Volkswagen stores would suspend operations, with all store employees placed on leave. The specific date for resuming operations is to be determined.

Behind the reduction in the dealer network lies a significant sales slump for Porsche in China.

Public data shows that Porsche delivered a total of 279,449 vehicles globally in 2025, compared to 310,718 in 2024, representing a year-on-year decline of 10%. Within this, Porsche’s delivery volume in the Chinese market was 41,938 vehicles, a substantial year-on-year decrease of 26%.

This marks the fourth consecutive year of declining sales for Porsche in China. In 2022, Porsche’s sales in China experienced their first decline in 20 years, with deliveries of 93,000 vehicles, down 2.5% year-on-year. In 2023, Porsche’s China deliveries were 79,300 vehicles, a decrease of 15%. In 2024, Porsche’s sales in China were 56,900 vehicles, with the decline widening to 28%.

Faced with the sharp sales decline in China, Alexander Pollich emphasized that Porsche is currently in a “recalibration and adjustment phase.” Its goal is to “win back the Chinese market,” but success will no longer be judged solely by sales volume. Instead, the company insists on a “quality over quantity” strategy.