- AUDI's China-focused E7X electric SUV debuts at RMB 269,800–359,800 after a RMB 20,000 pre-sale price cut.
- E7X boasts 751 km CLTC range on a 109 kWh CATL battery and 900V architecture.
- E7X offers L3 driving via Momenta reinforcement-learning system and a 59-inch panoramic cockpit display.
On May 29, the AUDI E7X officially launched at the 2026 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, with prices ranging from RMB 269,800 ($39,800) to RMB 359,800 ($53,100).
The new model had opened pre-sales on May 8 starting at RMB 289,800 ($42,700), meaning the official launch price was lowered by RMB 20,000 ($2,950).
In terms of positioning, the E7X is no longer designed around Audi’s traditional combustion-engine SUV philosophy.
Instead, it is a midsize-to-large pure electric SUV built specifically for the demands of China’s NEV market.
The exterior continues the design language introduced on the earlier E5 Sportback.
Both the front and rear adopt full-width light bars, paired with illuminated “AUDI” lettering, creating a clear distinction from Audi’s traditional four-ring branding.
The E7X measures 5,049 mm in length, 1,997 mm in width, and 1,710 mm in height, with a wheelbase of 3,060 mm.
Inside the cabin, the vehicle features a 59-inch panoramic display system. Rear passengers also get a 21.4-inch ceiling-mounted entertainment screen.
For infotainment, the E7X is powered by Qualcomm’s Snapdragon 8295 cockpit chip and runs the AUDIOS operating system, supporting the AUDI Assistant smart voice assistant.
Advanced driver assistance is one of the vehicle’s key selling points.
The E7X adopts Momenta’s reinforcement learning large-model driving system, making it one of the first L3 autonomous driving models jointly developed by Audi and Momenta.
On the powertrain side, all E7X variants are built on a 900V high-voltage architecture and equipped with a 109 kWh CATL battery pack, delivering a maximum CLTC range of 751 km.
The AUDI sub-brand itself is part of Audi’s broader China strategy adjustment.
In 2024, SAIC and Audi further deepened cooperation and jointly developed the ADP intelligent digital platform. In November, the AUDI brand was officially unveiled.
Compared with traditional Audi products, AUDI places greater emphasis on intelligent technologies, local R&D, and China-specific market demand.
However, market performance remains at an early stage. Following the launch of the first model, the E5 Sportback, last year, monthly sales have remained below 2,000 units on average.
According to the company’s roadmap, AUDI plans to launch an executive-oriented C-segment sedan next year, followed by a second-generation large six-seat SUV based on its next platform.
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