BYD DaTang Locks over 90K Orders, Presale Conversion Nears 60%

Takeaways by AI

BYD DaTang locked over 90,000 presale orders in three days, signaling blockbuster demand.
Presale conversion is roughly 60% after 150,000+ reservations, driven by premium specs and range.
DaTang buyers skew 35–45, 80% male, mostly replacement buyers, boosting BYD’s mid‑to‑premium mix.

BYD DaTang showroom momentum surged in the first 72 hours after launch, per a CarFans sales report. Dealers across BYD’s Dynasty network logged an average of 50 to 60 locked orders per store. Store traffic jumped 60%–70% versus normal levels, with DaTang shoppers making up 40%–50% of visitors.

The model officially went on sale on June 17, priced between RMB 239.9K ($35,190) and RMB 309.9K ($45,460).

BYD’s Dynasty sales network operated 1,832 stores nationwide as of the first quarter of 2026. Based on average order intake reported by dealers, locked orders for the DaTang are estimated to have exceeded 90K units.

The figure provides an early glimpse into presale conversion performance. At the launch event, Dynasty Network General Manager Lu Tian disclosed that presale reservations had surpassed 150K units. Current estimates suggest a conversion rate of roughly 60%.

BYD DaTang presale reservations had surpassed 150K units

The buyer profile highlights DaTang’s positioning within the premium family SUV market. Customers aged 35 to 45 account for the majority of purchases. Male buyers represent about 80% of orders. Replacement purchases dominate demand, accounting for 85% of buyers. Existing BYD owners contribute roughly 30% of replacement transactions.

Consumer preferences have concentrated heavily around higher-spec variants. The 950-km rear-wheel-drive lidar flagship version accounts for roughly 50% of orders. The 850-km all-wheel-drive DaTang Shengshi Edition contributes 30%. The 850-km all-wheel-drive lidar flagship version represents the remaining 20%.

Dealer feedback suggests ultra-fast charging capability, the 950-km driving range remain the vehicle’s strongest selling points.

Cross-shopping activity remains widely dispersed across rival brands. Around 30% of potential buyers also considered the Xpeng GX. Li Auto i6 and AITO M9 each accounted for about 20%. Leapmotor D19 and NIO ES8 each represented roughly 10%.

Customers comparing the Xpeng GX focused primarily on delivery timing. Those evaluating the Leapmotor D19 paid closer attention to specifications and value. Buyers considering the Li Auto i6 placed greater weight on brand ownership scale, daily family-use practicality.

The DaTang also carries strategic importance beyond sales volume. BYD’s Dynasty network delivered 151,537 vehicles in May. The sales mix remains concentrated in the RMB 80K ($11,740) to RMB 160K ($23,470) segment, led by the Song family with 79,125 deliveries, the Yuan family with 56,691 units, the Qin family with 28,360 units.

As the highest-priced vehicle currently sold through the Dynasty channel, the DaTang is expected to play a central role in lifting average transaction prices, expanding BYD’s presence in the mid-to-premium SUV market.