- Xiaomi Auto launches global site, opens dealer inquiries, and vows Europe entry in 2027.
- Germany confirmed as Xiaomi Auto’s first overseas market with sales starting H2 2027.
- Xiaomi has 700,000+ cumulative vehicle deliveries and builds European ops with ex-BMW talent.
Xiaomi Auto’s global website and social media account officially went live on Wednesday, with the homepage prominently stating, “Officially coming to Europe in 2027.”
The newly launched global website currently showcases the Xiaomi SU7, SU7 Ultra, Xiaomi SkyNomad and the Vision Gran Turismo supercar project, among other products and programs.
The website has also opened channels for inquiries from prospective dealers and distributors.
Local companies interested in working with Xiaomi Auto can contact the company at Autopartners@xiaomi.com.
The launch marks the first time Xiaomi Auto has used its official overseas channels to lay out its global expansion plans in one place.
This indicates its overseas strategy is gradually moving from planning toward channel development and market execution.
Germany has been confirmed as Xiaomi Auto’s first overseas market.
Xiaomi CEO Lei Jun disclosed the plan at the 2026 Beijing Auto Show, with sales scheduled to officially begin in the second half of 2027.
In November 2025, Xiaomi Group President Lu Weibing traveled to Germany to test-drive the SU7 and said the company would devote significant resources to its planned 2027 European expansion.
Under the broader plan disclosed at Xiaomi’s Investor Day, the company is scheduled to begin overseas operations in the third or fourth quarter of 2027, with Europe as its first region.
In the first half of 2028, Xiaomi plans to expand into right-hand-drive markets including the UK, Australia and Japan.
In April, Xiaomi also unveiled the team behind its European R&D center, led by former BMW executive Rudolf Dittrich.
The company has also recruited several former BMW, Porsche and Lamborghini designers.
At the same time, Xiaomi Auto is working on European certification, hiring, supply-chain preparations, sales-channel planning and market research as it prepares for its European entry.
On the product side, Xiaomi has already built a sizeable domestic customer base.
As of now, Xiaomi Auto has delivered more than 700,000 vehicles cumulatively, with cumulative deliveries of the SU7 series surpassing 500,000 units on Aug. 17.
The growth of its domestic sales base provides Xiaomi with a foundation for funding the upfront investment required to enter overseas markets.
Xiaomi’s smartphone business also operates in more than 100 countries and regions worldwide.
Its established overseas sales channels, after-sales network and localized teams could potentially be leveraged for its automotive expansion overseas.
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