Dongfeng Motor Sets H2 Sales Target at 1.88 Million Units

Dongfeng Motor Group aims to sell 1.88 million vehicles in H2, targeting 3 million for the full year.

On July 7, Dongfeng Motor Group held its 2025 mid-year work conference in Wuhan, announcing an ambitious sales target of 1.88 million vehicles for the second half of the year, aiming for a full-year sales goal of 3 million units.

Of the total, NEV sales are targeted at 1 million units, with self-owned NEV brands securing at least 900,000 units. To support these goals, Dongfeng plans to launch 10 new NEV models in the second half of the year.

Dongfeng also reviewed its performance in the first half of 2025. Key highlights include:

• Rise of Self-Owned Brands: Sales share rose to 60%. Premium NEV brand Voyah consistently exceeded 10,000 units monthly for four consecutive months, becoming a core growth driver.
• Steady NEV Growth: NEV sales reached 402,000 units, up 6.8% year-on-year, with a penetration rate of 36%.
• Explosive Overseas Expansion: Exports totaled 115,000 units, with self-owned NEVs accounting for 29,000 units, a 229% year-on-year increase, accelerating global market deployment.
• Technology and Brand Synergy: Under the “Technology Leap 3.0” strategy, Dongfeng accelerated mass production of the Mach PHREV hybrid platform, 800V high-voltage systems, and L2.9-level autonomous driving. In June, it established eπ AutoTechnology to integrate Dongfeng eπ, Aeolus (Dongfeng Fengshen) and Dongfeng Nammi brands, targeting the 100,000–200,000 yuan ($14,000–28,000) mainstream market through full value chain collaboration to reduce costs and improve efficiency.

Facing the State-owned Assets Supervision and Administration Commission of the State Council (SASAC)’s expectations for NEV business among state-owned automakers, Dongfeng will further accelerate electrification of its joint ventures. For instance, Dongfeng Nissan will adopt a “China customers, China standards” localized approach, while Dongfeng Peugeot-Citroën Automobile Company (DPCA) will integrate into Dongfeng’s self-owned system and focus on NEVs.

Dongfeng Motor Chairman Yang Qing emphasized the need for a “do-or-die” mentality in tackling sales breakthroughs, improving profitability, and expanding in overseas markets in the second half of the year.

With the intensive launch of 10 new NEV products and full-system resource integration, whether Dongfeng can achieve its 3-million-unit goal in an increasingly competitive market will be a key battle during the industry’s critical transition period.