XPeng Expands into Estonia, Initiates MONA M03 Mass Shipment to MEA

The company plans to have a presence in over 60 countries and regions by the end of 2025, aiming to become the leading Chinese mid-to-high-end new energy brand in overseas markets. 

On October 15, XPeng officially announced its entry into the Estonian market. 

Since first entering the European market starting with Norway in 2021, XPeng has continuously expanded its global footprint. 

Prior to this, XPeng had already entered over ten European countries and regions, including Norway, Denmark, Sweden, Finland, Iceland, and the Netherlands. In March 2025, XPeng successfully entered four major European markets: Poland, Switzerland, the Czech Republic, and Slovakia. 

XPeng’s localized production plans in Europe have now achieved substantial progress. On September 10, the company’s first European R&D center, located in Munich, Germany, was officially inaugurated. On September 15, XPeng’s first European localized production project was officially launched at the Magna plant in Graz, Austria. 

The opening of the Estonian market further consolidates XPeng’s presence in Europe, laying a foundation for its development in the Baltic region.

While actively expanding its global business map, XPeng is also accelerating its overseas delivery efforts.

On October 13, XPeng’s MONA model embarked on its first large-scale shipment overseas, with the initial batch headed for the Middle East and Africa (MEA). 

Currently, XPeng’s coverage in the Middle Eastern and African markets includes Israel, Azerbaijan, Egypt, Jordan, Lebanon, the United Arab Emirates, among others. Furthermore, XPeng is the first Chinese smart EV brand to launch pure electric models in the Egyptian and African markets. 

Public data shows that from January to July 2025, XPeng’s overseas sales reached 18,701 units, a sharp year-on-year increase of 217%. In terms of regional sales distribution, Europe accounts for the highest proportion at 52%. 

XPeng’s CEO, He Xiaopeng, previously stated in a 2025 internal letter that the company plans to have a presence in over 60 countries and regions by the end of 2025, aiming to become the leading Chinese mid-to-high-end new energy brand in overseas markets.