From Xiaomi YU7 to Geely Zeekr 9X: “Initial Reservation Data” in China’s NEV Industry Takes Center Stage
The NEV industry in China faces scrutiny over “initial reservation data” following high-profile launches like the Xiaomi YU7 and Geely Zeekr 9X.
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The NEV industry in China faces scrutiny over “initial reservation data” following high-profile launches like the Xiaomi YU7 and Geely Zeekr 9X.
Sources indicate that facing pressure from domestic competitors such as Geely and Leapmotor, BYD has lowered its full-year 2025 sales target from 5.5 million units to 4.6 million units.
EVE Energy launched the “Longquan II” all-solid-state battery, featuring high energy densities, with production expanding at its Chengdu facility for advanced applications.
Elon Musk unveiled Tesla’s “Master Plan 4.0,” focusing on integrating AI through products like Optimus and Robotaxi, aiming for a “sustainably abundant” future.
NIO aims for 50,000 monthly deliveries by Q4, despite a Q2 net loss. The company is enhancing cost control and optimizing product mix for profitability.
In some pilot projects, the new framework has been referred to as ‘HI Plus,’ which differs from the ‘Smart Selection’ pathway where Huawei leads brand marketing.
In August, NEV makers like Leapmotor and XPeng excelled in deliveries, while Li Auto faced declines. The industry anticipates a competitive September, with several flagship models launching soon.
Increased competition and market pressures may challenge BYD’s annual sales goal of 5.5 million vehicles in 2025.
Smart is shifting its focus in the new energy vehicle market, and has addressed the questions people care about—like “why its cars are getting bigger and bigger” and “why it’s starting to make hybrid models”—with its own answers.
NIO recently announced that all models will now come with a 100kWh battery and highlighted the delivery of 10,000 ONVO L90 units.